"BoldForMen's Dry Shave gel was a finalist in the Personal Care product category at the 2007 CITY Awards, presented at ICMAD's 34th annual meeting on June 13, 2007, at Bridgewaters in New York City. The CITY awards honors the most innovative ICMAD member companies for their contribution to the cosmetic industry. ICMAD (Independent Cosmetic Manufacturers and Distributors), founded in 1974, is a trade association of independent cosmetic manufacturers, distributors and suppliers of services and components to the cosmetic industry. "

"The Dry Shave was included in the Gift Bags of the Bullrun 2007, the most glamorous and high profile of the new breed of high-end 'luxury lifestyle' automotive rallies. Each year, a hundred of the world's premier super-cars embark on the beginning of an epic eight-day rally across the USA, bringing together a celebrity cast of characters and VIP 'petrosexuals'."

"The Dry Shave^TM was included in the exclusive Muhammad Ali Celebrity Fight Night XIII Celebrity Gift Bags on Saturday, March 24, 2007.

Recognized as one of the nation's elite charity events, Celebrity Fight Night is a star-studded evening presented in honor of its featured legendary guest Muhammad Ali, to benefit the Muhammad Ali Parkinson Center at Barrow Neurological Institute as well as other worthy charities.

Two gift bags were autographed by the Celebrities. One bag is now placed for online auction on Charityfolks.com. The other bag will be a sweepstakes giveaway on ExtraTV.

"The Dry Shave^TM was among the coveted giveaways in the Celebrity Gift Bag at the 8th Annual Children Uniting Nations (CUN) Oscars Awards celebration dinner and after party.

More than 200 celebrities and press figures were gifted at the 79th Academy Awards celebration party, to be held Feb.25, 2007 at the Music Box @Fonda in Hollywood. And Bold For Men's Dry Shave^TM was one of the emerging brands included in this year's gift bag."